iPhone App Marketing shouldn’t be a Field of Dreams.

Peter Cohen over at Macworld has a sobering article for iPhone Developers. He argues that just because you build an iPhone App doesn’t mean users will flock to it. Peter is afraid based on conversations he had with developers at WWDC. That many iPhone developers are not devising ways to promote and market their apps beyond putting it on the Apple store.

Check it out at Marketing iPhone apps shouldn’t just be a field of dreams

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